News
Widest radial implement tyre below 1250 mm to be unveiled at SIMA
New Flotation Trac radial by Vredestein to increase volume of trailers The upcoming SIMA international agribusiness show in Paris will be the platform for Apollo Vredestein to introduce the widest radial implement tyre available with a diameter below the crucial 1250-millimetre mark. From 26...
Smart, intuitive, consumer-centric: Vredestein launches new website
Vredestein has launched a brand-new website for the European market. Showcasing an innovative look & feel, www.vredestein.de (and its network of national sister portals such as www.vredestein.nl and www.vredestein.fr ) will bring the products and narrative of the premium tyre brand to an even...
UNIQUE ONLINE APPROACH FOR APOLLO’S NEW RANGE OF TRUCK AND BUS RADIAL TYRES
Apollo Tyres pioneers new digital go-to-market approach Apollo Tyres introduces its new TBR range, designed and tested for European customers Transparency, clarity and flexibility inspire the business model London, 25 April - Global tyre giant Apollo Tyres today announces its debut in the...
Vredestein becomes main sponsor as official tyre partner of Mille Miglia
As a premium tyre brand with a pedigree stretching back to 1909, Vredestein has much in common with the Mille Miglia rally for classic cars. This affinity has now been crowned by a new sponsoring agreement covering the period from 2017 to 2019. As a premium tyre manufacturer, Vredestein has long had...
Vredestein Comtrac 2 All Season tyre launched at AutoZum
Apollo Vredestein is giving a world premiere of its brand-new Vredestein Comtrac 2 All Season tyre at the biennial AutoZum show. As the European automotive industry gathers in Salzburg, Austria, from Wednesday 18 January to Saturday 21 January, the leading tyre manufacturer will also showcase a...
Another win for Vredestein Quatrac 5 all-season tyres
The Vredestein Quatrac 5 has again proven its worth by winning an independent all-season tyre test and leaving all newcomers in the segment far behind. The AutoBild Allrad test reinforces the fact that this true all-rounder is the perfect choice for car owners who prefer not to change their tyres...
Apollo Vredestein showcases innovations at REIFEN Essen
New products, extended range and Dealer Partnership Programme profiled Apollo Vredestein will use the REIFEN trade show in Essen to showcase a range of new product and sales innovations. From 24 May to 27 May, the multinational tyre manufacturer will present the new Apollo Altrust, unveil the latest...
DLG recognition for Vredestein Traxion+ and TraxionXXL
The Vredestein Traxion+ and Vredestein TraxionXXL tyres received major recognition during the recent Agritechnica agricultural trade show in Hanover. Both tyres were extensively tested by the German testing and research institute DLG and awarded the highly respected designation ‘DLG certified’ based...
Apollo Tyres takes over reifen.com
Apollo Tyres Ltd has taken over reifencom GmbH. The company, which operates the brand reifen.com, is one of the leading retail organisations in Germany and has 37 branches nationwide. With 2,500 assembly partners in Germany, the successful internationally oriented online portal reifen.com, and other...
Apollo Vredestein launches Dealer Partnership programme
With the focus on increased visibility for its brand(s), Apollo Vredestein launched a Dealer Partnership programme across Europe. As part of this, four new shops were opened simultaneously in Belgium, Hungary, Italy and the Netherlands. More such stores are planned for Austria, Germany, Spain and...
#ROCKTHEROAD! Vredestein launches its biggest online campaign
The company releases the ‘United We Are - Vredestein remix’, a unique music track and video as part of its brand campaign To get in the mood for the Amsterdam Dance Event the Netherlands based Apollo Vredestein released a new music track, ‘ United We Are – Vredestein Remix’ , created together with...
Apollo Vredestein wins prestigious OttoCar trophy at AutoVision festival!
Snowtrac and Quatrac 5 films win Silver award Two product launch films by the brand Vredestein have been awarded a much sought-after silver OttoCar trophy at the AutoVision Awards Ceremony in Frankfurt. AutoVision, the international festival for films and multimedia productions in the automotive...
Vredestein joins forces with MANSORY at the IAA and presents new #ROCKTHEROAD campaign
Apollo Vredestein’s partnership with the world's leading premium styling partners will culminate at the upcoming IAA in the form of a joint stand with the German company MANSORY. The stand will showcase several new and unique creations by MANSORY equipped with Vredestein tyres. In addition, the IAA...
#ROCKTHEROAD with Vredestein
Vredestein celebrates the joy of driving with DJ Hardwell and racing driver Carmen Jorda The sun-drenched island of Ibiza recently played host to the start of a very special partnership. Vredestein announced the collaboration between the tyre brand together with DJ Hardwell, twice voted the world's...
High ratings for Apollo Alnac 4G All Season
Rated “Good performance on snow, excellent cornering on dry roads and a very low rolling resistance” The Apollo Alnac 4G All Season tyre scored outstanding results in the recent all-season tyre test conducted by the German magazine Auto Bild Allrad taking pole position in the mass premium category....
Vredestein Quatrac 5 declared winner of all-season tyre test
Rated ‘Outstanding on snow, good grip on dry and wet roads, and a very low rolling resistance’ Apollo Tyres’ R&D capabilities were proven once again during the latest four-season tyre test in the size 215/65 R16 by the premier German magazine Auto Bild Allrad. The latest four-season tyre by...
DKG Product Award for ‘Air Master by Vredestein’
Innovative variable front spoiler improves Porsche 911’s aerodynamics Apollo Tyres received an international recognition for its ‘Air Master by Vredestein’. This unique invention by the company received the prestigious DKG Product Award in the category “Technical Rubber Products and Tyres” at the...
Apollo Vredestein expands popular Quatrac range with two new versions
The company has over 20 years of experience in all season tyres As all season tyres gain popularity in Europe, in this segment, Apollo Vredestein continues to consolidate its market position with the expansion of its Vredestein Quatrac 5 range with the Y-speed index as well as a special SUV version....
Gold for Vredestein!
International product launch films win Gold Award Two films by Apollo Vredestein BV have been awarded an intermedia globe Gold Award at the prestigious gala of the World Media Festival in Hamburg. The films concerned were shown during the international product launch of Vredestein’s Quatrac 5...
Construction of Apollo Tyres’ Greenfield facility in Hungary begins
The foundation stone laid by Viktor Orbán, Prime Minister of Hungary and Onkar S Kanwar, Chairman of Apollo Tyres Construction of Apollo Tyres’ first European Greenfield plant in Gyöngyöshalász, Hungary, started today with the foundation stone laying ceremony. The international tyre manufacturer’s...
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